Channel Marketing Alliance
The Channel Marketing Alliance, powered by the Decision Acceleration Community, is the marketing professional's primary resource for strategic direction, collaboration, and awesome ideas that can be applied to their marketing strategy. Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. From branding and positioning to lead generation, nurturing, customer acquisition and more, the CMA is defining the future of business technology marketing.

Channel Marketing Alliance
SOLUTIONS, SERVICES, CONTENT & POSTS

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Ignite Your Marketing Growth Goals with YouTube Ads - April 15, 2021 2:00 PM EST

2021 will leverage digital marketing, and in particular video, in a much larger proportion given their proven effectiveness, capabilities and the New Normal environment. In this webinar, Zero Company Performance Marketing in coordination with the Channel Marketers Association will walk through ways marketing leaders and teams can leverage YouTube Ads to achieve their lead generation goals, drive more traffic to their site, generate greater awareness of their brand, products and services to drive more activity in their funnel and pipelines.

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2020 TECHNOLOGY MARKETING BENCHMARKS & TRENDS REPORT

Get valuable insight into what software and technology VARs, ISVs and other providers are doing with their marketing efforts. We will highlight findings from our 2020 Technology Marketing Benchmarks & Trends Survey and provide advice and tips to address your biggest marketing challenges. This session will look at a variety of marketing areas, including content development, customer advocacy, lead generation tactics, budgets and more.

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Aligning Sales and Marketing – Getting Everyone on the same Page

Does your organization still work in silos? Maybe the marketing department is busy generating leads, but sales says they are not qualified. Maybe the sales team is busy working leads that marketing has no knowledge of and is not supporting during a lengthy sales process. The biggest challenge to organizations today is understanding the shift in sales and marketing that buyer behaviour has created. With more and more of the buying process moving online in a self-serve way, organizations need to understand ho

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Automation Do’s and Don’ts

Want to uplevel your email marketing game? Learn how to move beyond batch-and-blast email sends and into a full-scale email marketing strategy that delivers the right email content at the right moment. Email marketing can have a return on investment that’s as much as 122%, but only when used appropriately. In this presentation, we’ll discuss what types of automation make the most sense for B2B marketers as well as how to think through triggers, behaviors, and status changes that can be supported with automa

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B2B Marketing Shifts from Automation to Orchestration

From longtime marketing guru in the B2B Technology market, Scott Vaughan, this piece outlines the move from marketing automation to marketing orchestration. How far down this path are we in the Channel Marketing Alliance? Stay tuned for a an invite to get to know Scott in a roundtable CMA session coming soon!

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DEVELOPING A BUYER PERSONA – THE FIRST STEP IN THE MARKETING AUTOMATION JOURNEY

As you consider an automation strategy for your marketing and customer acquisition, start with defining the buyer persona for your solutions and products. This webinar breaks down the best practices and approaches to get you started with a plan!

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DEVELOPING A BUYER-CENTRIC KEYWORD STRATEGY – A FOCUS ON BUYER PRIORITIES VERSUS PRODUCTS JULY 2020

As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound marketing programs for their organizations that perform.

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Digital Transformation: What Can Marketers Do When Your 3-Year Plan Flips to 3 Months?

How we market to, sell to, service and supply customers has forever changed. What’s more, how customers buy and the service levels they expect has also been forever changed. To understand the rapid change, let’s take a closer look at the impact of digital transformation on the world of marketing, starting with the buying process. A perspective from B2B marketing legend Scott Vaughan.

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How to be More Successful with Marketing Automation

Natalie Jackson, Marketing Director for emfluence Marketing Platform, shares her perspective and expertise on the path to marketing automation.

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HOW TO BRING CREATIVITY TO YOUR TECHNOLOGY MARKETING CAMPAIGNS

A critical element that is still missing in many technology marketer’s approach is creativity. From the content you create to how you deliver it, creativity is the secret sauce that can set you apart from your competition. In this session we’ll provide strategies, ideas and real examples of how you can build creative and engaging campaigns.

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It’s Not the Content Marketing; It’s You

Really great blog on the importance of content marketing--more importantly, realizing how to use it effectively. This is a great post for anyone looking to utilize the DAC platform

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Tech Buyers Today: What Are They Thinking and How Are They Buying?

A great post written by Imran Suleman with Activate Marketing Services, a pioneer in B2B content marketing and lead gen, that outlines how buyers are willing to talk if you show compassion and demonstrate you are going to be helpful – and respectful – in today’s transformed environment.