Contributor
Natalie Jackson

Marketing Director
at emfluence

Member

BIO

Natalie Jackson is the Marketing Director for emfluence, a digital marketing agency and marketing automation platform. She has nearly a decade of experience in B2B marketing. Jackson is a devoted user of CRM and marketing automation software, and abnormally enthusiastic about the marketing possibilities of the two combined.

Natalie'S
COMMUNITY POSTS & CONTENT

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DAC News Desk - Natalie Jackson & The Future of MarTech

John Siefert & Bridget Courneya chat with Natalie Jackson from emfluence about the evolutions in Digital Marketing and the future of Marketing-Technology

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DAC News Desk: Examining The State of Marketing with Natalie Jackson

Marketing automation is big business with a CAGR of 19.2% by 2025. But good execution is key. Do you understand the marketing shift and what to do?

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CRMUG Meeting for Jan 28, 2021

Heidi Neuhauser, D365 All-Star, shares "Get to know the Model-driven App designer", and Natalie Jackson, Marketing Director for emfluence, speaks on "What Makes the Perfect CRM Record"

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Marketing Technology Guide for Dynamics: How to Use the Campaigns Entity to Prove Your Worth as a Marketer

Looking for a better way to prove an ROI on your marketing budget? Look no farther than the Campaign entity. In this session, marketers will learn how the Campaign entity can help: • Manage the overall marketing budget • Track campaign spending and ROI • Improve (and speed up) marketing reports • Prove the worth of the marketing department • Use this year’s success to sell your boss on next year’s budget

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Email Along the Customer Journey

Email campaigns are an exercise in relationship building. When done right, a well-mapped email program can bring in more sales and help you transform your existing client base into a community. But building a successful email strategy isn’t just about sales—by applying analytics to your customer journey, you can gather valuable intelligence about your prospect and customer base that can help you transform how clients experience your brand. In this presentation, we’ll talk about how to build targeted email campaigns for every step of the customer journey, with hands-on tips for deciding who to nurture, when to nurture them, what to say in your messaging, and how to measure email success.

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What Makes the Perfect CRM Record?

As marketers and sales teams increasingly use Dynamics 365CE & CRM data to make decisions about strategy, marketing spend, and the customer journey, the fields and processes we add to our forms can have a tremendous impact on our success. In this session, marketing and sales users of Dynamics 365CE will learn how to think through required fields, custom fields, option sets, workflows, and more to capture the data they need to inform a successful sales and marketing strategy. The content of this session is geared toward an audience with beginner-level knowledge of the subject area.