# Marketing

# Marketing
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Ignite Your Marketing Growth Goals with YouTube Ads - April 15, 2021 2:00 PM EST

2021 will leverage digital marketing, and in particular video, in a much larger proportion given their proven effectiveness, capabilities and the New Normal environment. In this webinar, Zero Company Performance Marketing in coordination with the Channel Marketers Association will walk through ways marketing leaders and teams can leverage YouTube Ads to achieve their lead generation goals, drive more traffic to their site, generate greater awareness of their brand, products and services to drive more activity in their funnel and pipelines.

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Quick Guide to Business Process Automation

This article from Jeshtal Sheth of Customer Think provides a great, simple overview of what Business Process Automation is, a few use cases, and other areas to consider automating.

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DAC News Desk: Interview with Marie Wiese

I had a great discussion with Marie Wiese, CEO of Marketing CoPilot and Founder and Host of the "Women Talk Tech" podcast, on the shift in trends and strategies in marketing since the pandemic, bringing together sales and marketing, the gaps that exist between marketing strategy and execution, and much more.Be sure to check out the "Women Talk Tech" podcast and join the conversation. For more information on this movement, you can visit: https://womentalktech.info/Also, Marie has published a FREE insightful e-book called "The 5 Tools You Need To Make Lead Generation Work Right Now"

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Developing a Buyer Persona – The First Step in the Marketing Automation Journey

A buyer persona is one of the most important tools an organization can document if they want to develop a successful inbound marketing program. More than demographics or an industry vertical, a buyer persona is a precise articulation of why someone buys something and what they need from an organization in order to make a buying decision. If you are struggling with poor email results or poorly performing website content, this webinar will help you understand what you need in order to turn around your program

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Marketing Technology Guide for Dynamics: How to Use the Campaigns Entity to Prove Your Worth as a Marketer

Looking for a better way to prove an ROI on your marketing budget? Look no farther than the Campaign entity. In this session, marketers will learn how the Campaign entity can help:• Manage the overall marketing budget• Track campaign spending and ROI• Improve (and speed up) marketing reports• Prove the worth of the marketing department• Use this year’s success to sell your boss on next year’s budget

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See the emfluence Marketing Platform for Microsoft Dynamics in action.

Want to see how our integration to Microsoft Dynamics works before you take the next step? Watch our quick video walkthrough of our hybrid marketing automation solution, featuring the emfluence Marketing Platform and Microsoft Dynamics.

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The Ultimate Strategy Guide to Microsoft Dynamics and Marketing Automation

Download our guide to creating seven of our favorite (and best performing) marketing campaigns leveraging Microsoft Dynamics and the emfluence Marketing Platform. You’ll learn how to communicate with stakeholders, architect your data for success, and build the campaigns inside.

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Email Marketing Benchmarks Report

Not sure how your email marketing metrics compare to others in your industry? Download our Email Marketing Benchmarks Report to see how your email strategy success compares to others and get guidance on how to improve. 

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Marketing Platform ROI Calculator

Looking to invest in a new marketing automation platform? Leveraging our Marketing Platform ROI Calculator, you can estimate your necessary open rates, conversion rates, cost per conversions, list size and more to understand your return on software investment. Plug in your customized numbers and we’ll email you the results.

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Email Strategy, Video How Tos, and More

Want to entertain yourself with ongoing advice on everything from marketing automation best practices to email strategy, CRM tactics and more? Check out our blog for the latest.

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CRMUG Meeting for Jan 28, 2021

Heidi Neuhauser, D365 All-Star, shares "Get to know the Model-driven App designer", and Natalie Jackson, Marketing Director for emfluence, speaks on "What Makes the Perfect CRM Record"

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CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World

This article by Harvard Business Review makes 10 recommendations (based on a recent survey of present-day CMO sentiments) to marketers who are looking to maximize returns on their social media investments.